Since 2009 our principle as a brand has been to REDUCE the impact generated.
We reduce because resources are limited and it is no longer enough to sustain what does not work.
At THINKING MU we invest to reduce samples, seasonal garments and waste in our production chain. In short, we invest to reduce everything that does not add to the planet.
Less is always more.
Through our collections we propose another way of acting, another way of thinking. Another way of producing and understanding fashion.
A more conscious and responsible way of dressing.
LESS WASTE.
LESS STOCK.
LESS MARKETING.
MORE THINKING.
HEMP (hemp) is for us "the natural fiber of the future", since its cultivation allows us to regenerate the environment and reduce the impact produced.
HEMP is a plant that repairs some of the damage caused by human activity. Global warming is a consequence of high levels of CO2 in the atmosphere and HEMP is an effective solution to combat this problem. The plant consumes four times more CO2 than trees, effectively combating global warming.
In addition, it is one of the most durable and economically viable natural threads, together with its versatility of use and its multiple characteristics makes it an environmental superfiber.
We are committed to reducing the impact through innovation through the reuse of fibers and closed water circuits: 0% waste.
We only use fibers that are responsibly grown, without the use of toxic pesticides. For this reason, we recognize, understand and promote the importance of using alternatives to conventional cotton.
Organic cotton protects ecosystems, reducing excessive water consumption and ensures decent working conditions for the people involved in its production. production chain. In addition to its softness, durability and hypoallergenic characteristics.
At this time, we are working on reducing this material in our collections to make room for new options.
We are committed to R&D to create the fibers of the future and fulfill our main commitment to reduce the environmental impact.
We seek in their production not only the sustainability of their cultivation but also regeneration of the environment where they are grown to return to the earth part of the natural resources that have been exploited.
TENCEL™ and LENZING™ fibers are produced through environmentally responsible processes from wood of sustainable origin from controlled forests.
They are biodegradable and compostable fibers, since they decompose without leaving harmful residues in the environment.
The garments with this yarn are soft, resistant and durable .
